With today’s technology, it is essential for your company to utilize the internet in order to compete with other businesses. Consumers are no longer reaching for the phone book to find your service. Instead, they are turning on the computer and opening their favorite search engines to find your website. With Google and Microsoft(Yahoo! and Bing) owning nearly all of the the search engine market share, Surf-Links is your best option to link you to consumers surfing the web. Being a Google Certified Partner and Microsoft adExcellence Member enables Surf-Links to have the upper hand and inside scoop on the best practices to ensure your internet marketing budget is being spent wisely.
Internet Marketing entails a variety of aspects of your digital online presence which includes design, development, sales and advertising. All internet marketing media is placed for engagement of potential customers through search engine marketing (SEM), search engine optimization (SEO), email marketing and social media.
Search engine marketing, or SEM, is a form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising and paid inclusion with immediate results. This is also sometimes referred to as the Pay-Per-Click (PPC) section of a Search Engine’s Results Page (SERP). When looking at a SERP after entering your search on Google, you should notice a few advertisements at the top of the page and a list along the right side of the page that may appear to have a slightly different color background and look a little different than the other ads below them. These are known as the “sponsored links” or “paid placements” that are considered when talking about – Search Engine Marketing.
Google calculates a “quality score” for each of your keywords (keyphrases/search terms) within your SEM(search engine marketing) campaign. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s “quality score” updates frequently and is closely related to its performance. In general, a high quality score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC). Our team of licensed professionals will maximize your quality score on a daily basis to ensure optimal performance for maximum return on investment (ROI).
Search engine optimization, or SEO, is another form of internet marketing initiated in an effort to improve the “organic” search results placement of websites. Unlike SEM, SEO may take several months for a significant affect to occur for a company’s website. Many factors must be taken into account when initiating an SEO campaign and can be broken down into 3 main categories: content, on-page optimization, and link building. When viewing a Google search engine results page after initiating a search query, the ads located beneath and to the left of the sponsored links are considered the “organic” search results. Organic is a reference to the natural placement of a website based on the relevance it has to a users search query. Google’s search algorithm, which is ever-changing and relatively unknown to some degree, is used to determine the relevancy of one website over another. This makes Search Engine Optimization a very daunting job even for the most trained internet marketing professionals.
Surf-Links utilizes statistical tools provided by Google, which allow us to see how often particular Keywords have been used, and provides estimates of future searches. The most highly entered search terms pertaining to your service are chosen through careful analysis. With help from Surf-Links, people will find YOUR sponsored link or organic placement and be taken directly to YOUR website.